Asili — Lagos · Pan-African

Strategyfor Africanoperators.

Twelve years of work across Lagos, Nairobi, Accra and Johannesburg. We don't decorate your deck — we move your numbers.

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What we do, plainly

We help African operators decide where to commit capital, where to compete, and where to stop. The deliverable is a decision — not a deck.

Practice

Five practices. One firm.

We do five things. Each one runs to a clear end-state and a measurable handover.

Strategy & Transformation

From operating model down to the calendar.

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Growth & Pan-African Expansion

Lagos to Nairobi to Accra. One playbook.

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Brand & Positioning

What you stand for, in two pages.

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Operational Excellence

Where the cash actually leaks.

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Investor & Capital Advisory

The room before the room.

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Selected work

Twelve years across four cities.

All case studies →

Nigeria

Foods · Lagos

Kenya

Fintech · Nairobi

Ghana

Retail · Accra

South Africa

Logistics · Johannesburg

The work happensinsideyour business.

We don't send juniors and we don't sub-contract. The principal who sells the engagement is the principal in your boardroom on the last day.

How an engagement runs

Four weeks of listening. Eight of doing.

01Listening

Three weeks inside the business. Floor, finance, founders. We surface what the deck already says — and what it does not.

02Framing

One week to write the decision. Two pages. Each member of the leadership team signs the framing before we move.

03Doing

Six weeks alongside your team. Operating model, pricing, sequencing — whatever the framing called for. We touch the spreadsheets.

04Handover

Two weeks of withdrawal. Your team runs the next month while we are still there to catch what falls.

Twelve years, measured

years across the continent

country-entries supported

of engagements renewed

Case studies

Three engagements that survived the rest of the year.

Lagos, Nigeria

Lagos · Nairobi · Accra · Johannesburg · Abidjan · Kigali · Cairo ·

Said about the work

We don't sell engagements with a deck. We renew them with one.

"Asili is the only firm we've worked with whose principals were still in our office on a Friday evening at the end of the engagement."

Ifeoma A.

Chief Executive, Lagos foods business

"They told us to skip a market. We almost didn't listen. We're glad we did."

Daniel K.

Co-founder, Nairobi fintech

"The work survived the rest of the year. That is the actual test."

Sade O.

Chair, Accra retail group

Begin a conversation

A first call, without obligation.Thirty minutes.

Tell us the business problem in two paragraphs. We will read it before we speak.

Book a consultation Call Lagos WhatsApp

Strategyfor Africanoperators.

Five practices. One firm.

Strategy & Transformation

Growth & Pan-African Expansion

Brand & Positioning

Operational Excellence

Investor & Capital Advisory

Twelve years across four cities.

Four weeks of listening. Eight of doing.

Three engagements that survived the rest of the year.

From SKU bloat to a margin business in two quarters.

Entry into Nairobi without the usual six-month sink.

A positioning that finally said no.

We don't sell engagements with a deck. We renew them with one.

A first call, without obligation.Thirty minutes.