Practice — Brand & Positioning
What you stand for, in two pages.
Most African brands over-explain. We compress positioning to two pages and write the language the rest of the company can use.
Engagement outcomes
- 01A positioning that filters customers in and out
- 02Naming, tone and editorial guard-rails
- 03Refreshed identity only if it's the cause, not the cure
A typical engagement
Twelve weeks. No deck on day one.
01
Weeks 1–3
Listening on the floor, in finance, with founders.
02
Week 4
Two-page framing. Signed by leadership.
03
Weeks 5–10
Work alongside your team. We touch the spreadsheets.
04
Weeks 11–12
Handover. Your team runs the next month.
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